Driade was born in 1968, some decades ago, in the same period as the trends that would have characterized the twentieth century: both the rigor of geometric and rational design and, on the other hand, the recovery of pop art and its influence on pop and radical design. Today, the "design landscape" is quite different, permeated as it is by the globalization and all- embracing digitization.
To understand Driade, you should visit its headquarters in Fossadello, near Piacenza. Seeing it helps to understand what it might be an "aesthetic laboratory" (as Driade likes to define itself) in these early twenty-first century. In this sense, the headquarters is a perfect "aesthetic laboratory" for it expresses the idea of an overall image where everything contributes to create a work of art; a Wagnerian gesamtkunstwerk, where you can find pieces of architecture, furniture, objects, fabrics and carpets and where designers, photographers, graphic designers, web designers, and workers can meet together. There's something that reminds us of the Grand Duke Ernest Louis of Hesse who called, in 1899, the architect of the Viennese Secession Joseph Maria Olbrich to design the "Colony of artists", Mathildenhöhe, in Darmstadt: made of buildings by Olbrich himself and, among the others, by the young Peter Behrens. It was right Behrens to give the most acute definition of Darmstadt: "celebration of life and art."