Since 1921, craftsmen at Frag have treated leather with the utmost dedication, mastery, and experience. This longstanding cultural and technical material expertise is combined with continuous research and collaborations with some of the world's most well-known designers, resulting in side chairs, lounge chairs, armchairs, stools, poufs, and tables that balance tradition and innovation. Hallmarks of each Frag piece, crafted at the company's headquarters in Udine, Italy, include inventive materials, attention to detail, and purity of form.
The cultural and technical resources of Frag are optimized by the creativity of designers commissioned by the company to contribute to its collections. Innovation in the use of materials, quality, purity of form and attention to detail are the main characteristics of the products, in a further demonstration of the appropriateness and ductility of leather in responding to the needs of designers.